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Carlina Paull-Baird

1770 Riverwood Dr. — Ann Arbor, MI 48103                                                                     Phone: (734) 330-3961 — E-Mail: cmpaull@umich.edu 

Education

University of Michigan- Ann Arbor, MI                                                                                                                                                            May 2016
B.A. Communication Studies
Minor: Writing        
Current GPA: 3.9
Areas of interest: Public Relations, Advertising and TV/Film Production

 

Work Experience

Edelman                                                                                                                                                                                                                   July 2016 
Incoming Consumer PR Intern                                                                                                                                
 
Ford Motor Company - Dearborn, MI                                                                                                                                                      Summer 2015
Corporate Communications Intern, Manufacturing and Labor
  • Created multimedia press kits surrounding Ford products, labor force, and manufacturing facilities
  • Researched, wrote, and edited press releases
  • Planned media events including occasional government relations on national UAW/Ford events
  • Pitched stories to local and national media
  • Crisis management experience related to Ford manufacturing plants 
  • Assisted broadcast team with celebrity talent relations and event planning on national story with Travel Channel
  • Maintained the facilities media website in coordination with Ford’s advertising agency, manufacturing plant teams, and engineers
 
Big Ten Network Student U Productions - Ann Arbor, MI                                                                                           March 2014 to May 2016
Production Crew Member
  • Worked as camera operator, graphics director, sideline producer and other positions in the live broadcast of University of Michigan sporting events
  • Collaborated with directors, producers and talent to develop production programming
  • Researched storylines and wrote scripts for on-air talent such as game reviews and player profiles
 
J. Keller Properties, LLC - Ann Arbor, MI                                                                                                                                                Summer 2014
Public Relations and Advertising Intern
  • Social media experience managing and creating content for platforms including Twitter, Instagram, Facebook and LinkedIn
  • Event planning including spearheading large-scale welcome event for all current and future tenants
  • Designed and developed promotional products to increase brand awareness to potential student tenants
 

 

Client Team Member, Necto Lounge                                                                                                              February 2014 to September 2015
Michigan Advertising and Marketing Club
  • Collaborated with a team of 7 students to develop innovative and effective marketing strategies for a lounge/bar in Ann Arbor, MI
  • Expanded the customer base by 20% through networking with campus organizations for first-annual a kick-off event hosting over 800 University of Michigan students
 
 
Volunteer Member/Event Leader                                                                                                                                    January 2013 to May 2015
Sexual Assault Prevention and Awareness Center (SAPAC), Men’s Activism Volunteer Program
  • Developed creative and effective campaign strategies to reach key niche audience including event planning, media relations, and marketing initiatives
  • Developed key relationship between SAPAC and the university’s largest student organization
  • Created and managed SAPAC’s largest annual event to date with the men of Greek Life with duties such as media relations, budgeting, and social media

 

Leadership Experience

Additional Skills

  • Software:  Cision, Adobe Photoshop, Adobe InDesign, and Microsoft Office
  • Well versed in various social media platforms such as Facebook, Twitter, Instagram, Pintrest, Tumblr, LinkedIn, etc.
 

Honors

University Honors 2012 - 2016                                                                     U of M Club of Ann Arbor Scholarship, 2013-2016
Angell B Scholar, 2015                                                                                  William J Branstrom Freshman Prize, 2012 
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